Amy Miraflor is the founder and genius behind Evy’s Tree. Evy’s Tree makes luxury hoodies and helps you turn your lazy day in a cute stylish and comfortable day. I’ve got the inside scoop on Amy, but first what does “Evy’s Tree” mean?
“We call our daughter Evelyn, “Evy”, and on her first bedroom wall we painted a beautiful white tree with an owl sitting on the branches. When I was sewing my first “Hoot” hoodie, which had an owl face on the chest, Jacob walked up, saw the owl and asked, “Is that Evy’s Tree, Mama?” The name for the hoodies just stuck.”
Q: As the founder of Evy’s Tree and a mom, I’m sure you don’t have much downtime. What is your favorite part of your work day? And what is your favorite part of your non-work day?
Amy: I really enjoy almost all of my workday, sounds crazy to say, but there is very little to complain about with my job. My LEAST favorite part of my job is trying to figure out how we are going to pay for goods to keep growing. Other than that, I love designing our product, brainstorming about marketing campaigns and working with such amazing women who make me smile daily. I have two favorites parts of my non work day: when I get to see my kids before and after school, and bedtime when I put the kids to bed and I get to lay on the couch with Brandon, watch a movie, drink hot tea and just tune life out.
Q: What other clothing brands are your inspired by?
Amy: The clean and traditional lines of J.Crew are always inspiring, and anything from Anthropologie. I also really love the kid’s store Peek, as they are also a Northern California brand like us with great marketing and their clothing is so fun and colorful.
Q: What is the one thing you want people to take away from Evy’s Tree?
Amy: That life should be lived both comfortably AND stylishly.
Q: How would you describe a typical Evy’s Tree customer?
Amy: The Evy’s Tree customer is someone who is on the go, driven by comfort, but not interested in looking frumpy. She is oftentimes a career woman who needs something to wear at both the office and home. Typically she is a mom, who doesn’t have a lot of time to focus on herself and lives in Evy’s Tree because they are easy to throw on and make her feel amazing.
Q: What is your favorite Evy’s Tree product?
Amy: The Brooke Tunic, with the Diana Wrap or the Lizzy tied for a close second.
Q: What is your favorite way to pair a Evy’s Tree hoodie?
Amy: We are all about the jeans in the San Francisco bay area! Jeans, J.Crew button down, ballet flats and hoodie is my love language.
Q: Right now your focus on hoodies, do you plan to “branch” out in the future?
Amy: Yes! We recently launched some amazing ponte pants called Skinnies, we’ve done tee shirts and hats as well.
Q: Have you ever thought about making hoodies for little ones?
Amy: Yes! Stay tuned! 😉
Amy: Many people think I started Evy’s Tree on my own, but it was truly a family effort…since I had just learned to sew, my mother in law helped me make patterns, my husband guided my sewing and helped ship, and my kids picked styles they liked and didn’t like. Many people think Brandon just joined Evy’s Tree two years ago, but he was sincerely there in the beginning, supporting and doing what he could. Also, many people think I had instant success and that is simply not true. I had to work very very hard at it, went into debt and didn’t make any money for the first three years. It was a very scary and stressful time. So thankful for where God has brought me.
Q: How would describe your personal style?
Amy: Classic with a little feminine twist.
Q: Who is your favorite princess?
Amy: Princess Kate of course! 😉 But honestly, my all time favorite style icon is Carolyn Bessette Kennedy…she’s not really a princess, but she was married to JFK Jr, who is American royalty, so that basically makes her one, right? 🙂
Q: What is your favorite sweet treat?
Amy: Fruit or chocolate
Q: What is the last thing you do before you go to sleep?
Amy: Put blistex on
Morning or night?
Hoodie or wrap?
Ack! hard! Both??? ;/
Online shopping or in person?
Facebook, Twitter or Instagram?
Bath or Shower?
TV or Movie?