Drybar is one of my all-time favorite brands, I love their branding, products, girl boss leadership, really just everything about the brand! So when I saw Drybar partnered with It Cosmetics on mascara I knew I HAD to try it. I’ve used it for about a week now and wanted to share my thoughts, so here is my full Drybar It Cosmetics Mascara review.
The Drybar It Cosmetics Mascara claims the benefits are…
- Game-changing mascara delivers 19 times your lash volume
- Specially designed mascara brush inspired by technology used for barrel hairbrushes creates beautiful separation, instant lift and structured volume
- Transparent polymers intensify the saturation of super black pigment for a bold lash look
- Easy-grip, soft-touch handle for effortless application and control
- Biotin-infused formula promotes stronger, healthier-looking hair
Drybar It Cosmetics Mascara Review
This is not my first time using an It Cosmetics Mascara, I’ve tried the Superhero Elastic Stretch Volumizing Mascara before and really liked it. Overall, I had very high expectations going in because of my familiarity with It Cosmetics and my love for DryBar.
The goal of this mascara is volume, which I think is very important to note when considering this mascara. Rarely do you find a mascara that claims to do both lengthening and volumizing so really this just helps you know what you are getting in to.
The packaging on the Drybar It Cosmetics mascara is truly some of the prettiest I’ve seen in a while. It captures the essence of the Drybar brand perfectly. It’s super cute and fun while still being functional which is very important. After I finish this mascara I think I will still keep this on my vanity since it’s so fun.
This mascara is $25 a tube which is a splurge for me personally but compared to other high-end mascara this price is very comparable to other brands.
The quality of the formula, wand and overall product is very strong. I was not disappointed when applying it. I do find that it isn’t too wet or dry but just perfect for the formula. I also feel like it’s extremely buildable which is something that is very important to me.
Like I mentioned the formula and wand style is very buildable to achieve a truly “blown out” lash look. They do recommend when applying to “sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips”. This is actually how I recommend applying all mascaras because I feel like coating both sides of the lashes really adds a pop.
“Inspired by the technology used to create barrel brushes for hair, this specially designed mascara wand features microspheres to gently catch and grip all of your lashes for beautiful lift and separation” This was interesting to me because I read that this is only mascara that features this technology.
I find that the Drybar It Cosmetics mascara wears extremely well throughout the day. I haven’t had any issues with smudging or flaking throughout the day. I also had no issue with it being easily removed with my normal eye makeup remover which is nice because I try to avoid rubbing my eyes too much.
Overall, I really like this mascara. My favorite splurge mascara was They’re Real by Benefit but this has definitely replaced it. However, I don’t think this will be replacing my go-to drugstore mascara, Lash Paradise by Loreal. The price and application on that one is just too good.
If you are looking for a new splurge mascara I recommend giving this one a try. I don’t think you will be disappointed at all!